Rooted in Health

Rooted in Health: A Strategic Wellness Campaign Powered by SEREL

When purpose meets precision, something powerful happens. That’s exactly what unfolded in Rooted in Health—a transformative wellness experience hosted by The Chemotherapy+ Foundation in partnership with Blossom New York City. But behind the scenes, it was SEREL’s creative and strategic force that turned a meaningful concept into an unforgettable campaign.

Bringing the Vision to Life

Rooted in Health was designed to be more than an event—it was a statement. Centered around nutrition, cancer treatment, and holistic recovery, the gathering brought together survivors, supporters, medical professionals, and community voices for a day of education, empowerment, and nourishment. From the earliest conversations, SEREL was not just involved—we led.

Our role went beyond surface-level planning. SEREL provided full-service campaign direction, infusing the event with strategic branding, storytelling, and targeted outreach. We transformed abstract goals into tangible outcomes by anchoring every detail in intention—from visual identity to program flow.

Strategic Branding & Design

Every campaign needs a heartbeat, and Rooted in Health had one that pulsed with warmth, integrity, and purpose. SEREL crafted a visual narrative that felt fresh, grounded, and emotionally resonant. From the logo suite and digital invites to environmental graphics and presentation decks, our branding aligned seamlessly with the mission of The Chemotherapy+ Foundation and the energy of Blossom NYC.

Marketing That Moved People

With messaging rooted in impact, SEREL led a digital strategy that ensured visibility across platforms. Social media content, email sequences, and partner collaborations were all woven together into a cohesive ecosystem that drove RSVPs and community engagement. Our approach to event marketing prioritized real stories and practical wellness takeaways, resulting in a sold-out experience.

Fundraising with Integrity

This event wasn’t just about conversation—it was also a fundraising initiative to support The Chemotherapy+ Foundation’s critical work. SEREL supported the development of donor touch points, crafted call-to-action materials, and ensured the campaign was built with both community and contribution in mind.

Results That Speak for Themselves

• Sold-out Eventbrite registrations

• 30% Increase in TCF’s Social Media Engagement (Pre-to-Post Campaign)
  Our content strategy led to higher shares, saves, and meaningful interactions, expanding TCF’s digital presence organically.

• High-value donor attendance and post-event follow-ups

• Visual identity and media assets that continue to serve TCF post-event

The SEREL Difference

What made Rooted in Health a success wasn’t luck—it was creative intention, strategic execution, and values-driven partnership. SEREL doesn’t just support campaigns; we build ecosystems where mission, message, and momentum align.

Looking to launch a campaign with purpose? Let’s co-create something unforgettable.