Do You Touch Yourself?
At SEREL, we believe that strategic creativity has the power to break barriers, start conversations, and ultimately save lives. This belief came to life in our recent campaign with The Chemotherapy+ Foundation (TCF), where we led the concept, design, and execution of a bold initiative titled “Do You Touch Yourself?”
This provocative and purposeful campaign was developed to de-stigmatize self-touch, promote self-examinations, and elevate awareness around the importance of early detection in the fight against cancer.
Campaign Overview
“Do You Touch Yourself?” was not created to be conventional. It was created to be striking—to challenge societal taboos and open up honest conversations about self-awareness, health, and proactive care.
The campaign’s core objective was to:
Encourage individuals to perform regular self-examinations
Normalize dialogue around personal health monitoring
Showcase the life-saving potential of early detection
Reflect the direct impact of donor contributions through visual storytelling
By asking a deliberately provocative question, the campaign engaged audiences through shock, curiosity, and resonance, making it impossible to ignore.
Creative Direction with Purpose
From strategic vision to campaign rollout, SEREL served as the creative engine behind this initiative. Our multidisciplinary approach brought together design, strategy, and purpose-driven messaging to deliver a fully integrated campaign.
Strategic Services Included:
Campaign Ideation & Naming: We developed a campaign concept that was bold, emotionally resonant, and aligned with TCF’s mission.
Visual & Graphic Design: Striking visuals and compelling graphics were created to spark attention while maintaining sensitivity and relevance.
Product Design: Branded merchandise was developed to expand campaign visibility and serve as tools for continued fundraising.
Digital Content & CTA Framework: We designed actionable pathways that guided audiences from awareness to engagement and support.
Impact Visualization: Through storytelling and design, we clearly communicated how self-exams and early detection directly correlate with lives saved—and how donor support fuels that mission.
Campaign Results & Impact
The “Do You Touch Yourself?” campaign quickly garnered attention across digital platforms and in-person activations. It drove conversations that are often avoided, empowered individuals with knowledge, and reinforced the importance of preventive health.
For The Chemotherapy+ Foundation, the campaign not only increased awareness but also strengthened community engagement and donor support. For SEREL, it represented the impact of merging creative boldness with strategic clarity.
Creative That Moves with Meaning
This campaign underscores what makes SEREL different: dedication to transforming powerful missions into movements that matter. “Do You Touch Yourself?” is a testament to how creative campaigns—when rooted in purpose—can become catalysts for change.
Interested in launching a campaign that moves your mission forward? Let’s connect!
