New Energy, Same Soul: Rebranding Kite Club Cabarete’s Full Experience
At SEREL, we believe that impactful branding doesn't just elevate a business—it builds a movement. That philosophy took flight in our work with Kite Club Cabarete, a historic and cultural cornerstone of the Dominican Republic's north coast. More than just a kite surfing school, Kite Club is a global community hub, a monument in the world of kite culture, and a gathering place for adventurers from every corner of the world. What began as a rebranding effort quickly evolved into a full-scale, multi-dimensional partnership, proving the power of design, strategy, and storytelling in bringing a community to life.
Rebranding a Lifestyle Destination
Kite Club Cabarete is more than a kite surfing school. It's a gear and apparel (partnered with Mystic), a beachfront restaurant and bar, and a pulse point for a global community of adventure-seekers. It's also a legacy location that has helped define Cabarete as one of the top kite surfing destinations in the world.
SEREL was brought on to refresh the brand's identity and create a cohesive narrative that honored its legacy while elevating its future—athletic, laid-back, magnetic.
We led a bold rebranding initiative that included:
A refined visual identity that balanced raw edge with clean professionalism
Graphic design systems applied across signage, merchandise, menus, and digital assets
A brand tone that embraced adventure, freedom, and authentic island culture
The result? A renewed, recognizable brand image that captures the spirit of Kite Club while making it visually and emotionally memorable.
Social Media Activation & Content Creation
SEREL didn’t stop at visuals. We amplified the brand story across digital platforms with a robust content creation strategy and social media rollout. Our team crafted:
High-energy visuals and reels that embodied the vibrancy of kite culture
Behind-the-scenes storytelling to highlight instructors, events, and daily life
Strategic posting that boosted engagement and encouraged user-generated content
Our activation was more than just digital presence—it was digital connection, helping Kite Club become a space where locals, travelers, and global kite enthusiasts could engage, share, and feel a sense of belonging.
Building Community Through Experience: After Kite & Full Moon Party
One of the most exciting aspects of our collaboration was the conceptualization and marketing of Kite Club Cabarete’s events. SEREL developed and executed the brand identity and full promotional strategy for:
After Kite: A weekly sunset music experience that turned beach evenings into unforgettable rituals
Full Moon Party: Kite Club's seasonal flagship event, branded and marketed by SEREL with year-round hype-building campaigns, partnerships, and visuals that captured the mystical, moonlit energy of the night
These events didn’t just fill calendars—they built culture. We blended graphic design with music and surf lifestyle, using bold visuals and storytelling to create anticipation, build community buzz, and drive attendance—both on the ground and online.
More Than a Project – A Creative Collaboration
This collaboration reflects what SEREL stands for: holistic storytelling, strategic creativity, and meaningful community impact. Whether we’re rebranding a kite surfing paradise or launching purpose-driven campaigns, we bring brands to life with authenticity, depth, and unforgettable energy.
